The original Honda Jazz model was launched in 2002 and since then has proven to be the leader in its class. The name itself invokes a sense of fun and coolness as for its namesake. The original model won numerous awards and attracted customers from a wide spectrum of drivers, ranging from teenagers to geriatrics this car had supreme mass market or universal appeal.

Thus the new model for this year has some big shoes to fill and although Honda hardly advertised it, the preorders were already piling up by the time the new model was first announced. Word of mouth and the strength of the Jazz reputation as well as branding were already so strong Honda managed to save a pretty penny on advertising. So what’s new in the new Jazz? How can one improve on an already near flawless design? Well to tell the truth, not much, the new Honda Jazz retains most of the features that made the original so widely popular amongst a large demographic whilst updating the exterior façade to keep up with current market preferences. Read the rest of this entry »